EA SPORTS MADDEN NFL 12 T.G.I.T. TOUR
We created and executed the official NFL Network national promotion for Thursday Night Football: the Thursday Night Football EA SPORTS Madden NFL 12 T.G.I.T. Tour. As part of the promotion, we created and shipped the official Bud Light Thursday Night Football bar kits. In addition to the kits, the T.G.I.T. Tour featured an on-site activation at each of the Thursday Night Football games, where consumers were offered the chance to play games of EA SPORTS Madden NFL 12 that mirrored the on-the-field matchup that night. Camera crews captured the action every week and recaps were aired weekly on NFL Network’s “Total Access”.