Building on the kick-off of the 2010 football season, Thought Equity Motion worked with PSE, a packaged sports and entertainment promotion company, to provide Sports Illustrated with a memorable college football DVD that the publisher could gift to its new subscribers. We supplied Sports Illustrated with “The Greatest Moments in College Bowl Football” DVDs—a video compilation, produced by Thought Equity Motion, containing popular bowl game footage from our NBC Sports library. This DVD is currently being offered to subscribers as a complimentary gift for ordering 28 weekly issues of the magazine at a discounted price.

Electronic Arts Introduces Fans
to NFL Football Rivalries in True Gaming Fashion
Madden NFL 11 Rivalry Tour Hits Select Buffalo Wild Wings Locations
REDWOOD CITY, Calif.–(BUSINESS WIRE)–November 18, 2010

Today the taste of victory just got sweeter, as Electronic Arts Inc. (NASDAQ: ERTS) announces a one-of-a-kind Madden NFL experience teaming up with NFL Network, to present the EA SPORTS Madden NFL 11 Rivalry Tour at Buffalo Wild Wings. For the first time ever, EA SPORTS will host Madden NFL 11 online matchups between the two NFL cities featured during each week’s Thursday Night Football on NFL Network at select Buffalo Wild Wings locations.