INSIDE THE MONSTER DOME

MAKING OF

PSE produced the launch campaign for the MVP Carbon by Monster headset. From concept to execution, PSE developed the idea, art direction and overall marketing strategy consisting of promotional spots and print and digital ads in Sports Illustrated. The stop-motion video consisted of 24 cameras attached to a circular framework, which captured over 70,000 images. The style was dark and edgy with enough negative space to allow viewers to imagine what scene was coming next. The stop-motion technique combined with a flashlight used to create an orb around the subjects, best portrayed the digital and raw theme that Sports Illustrated fans could relate to.