2-CokeZero-case-study1

COKE ZERO + NCAA FOOTBALL

To support the launch of EA SPORTS NCAA Football 12, we created “Coke Zero Black Edition” game sleeves as part of Coke Zero’s 2011 Fall Football Sweepstakes. Consumers were offered multiple football-themed prizes via the website mycokerewards.com. In addition to the custom game sleeves, we created exclusive video content to consumers who visited the site – offering them an “all access” look at the making of EA SPORTS NCAA Football 12.