SI_ caseSTUDY

SPORTS ILLUSTRATED SUBSCRIPTION PROGRAMS

We created the EA SPORTS and Sports Illustrated subscription program – the most successful subscription program in Sports Illustrated’s history. The program offers consumers a free EA SPORTS video game (Madden NFL, NCAA Football and FIFA Soccer have all been offered), as well as an exclusive promotional DVD. Each year, we create and produce these exclusive DVDs. Previous programs have included “The Making of Madden NFL”, “NCAA Football 12: All Access” and “The Making of FIFA Soccer 13.” This year, consumers were offered digital downloads – 2 Madden Ultimate Team cards and A FOOTBALL LIFE: BARRY SANDERS, ENGINEERED BY GMC – in addition to the rest of the offer.