UNILEVER + TARGET
For EA SPORTS NCAA Football 13, we created “College Football’s Greatest Players”. Clips from this exclusive promotional DVD were featured on the Unilever Men’s Corner at Target.com. This one-of-a-kind feature contained interviews and insights from some of the greatest athletes to ever play college football. In these up close and personal interviews, former players discussed everything from the biggest college rivalries to their personal superstitions. The full DVD was available to consumers only by ordering a subscription to Sports Illustrated.